Social Networks Growing World Wide: "
The use of social networks is certainly a worldwide phenomena according to eMarketer and comScore. According to comScore Media Metrix, in Europe, 75% of Internet users ages 15 and older visited a social network site in December 2008, up from 61% one year earlier.
More than 210 million people in Europe visited a social network site during the month.
50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com: "You’ve told the boss that you’re going to implement social media stuff for your organization, and in your mind, you’ve decided that means an account on Twitter and a blog. Maybe there’s a bit more to it than that. For instance, what are your goals? Are you there to show customers and prospective new customers that you care? Are you there to solve customer issues? Are you building awareness and attempting new forms of digital marketing? Knowing this up front makes a world of difference. In the mean time, here are some things you might consider for when it comes time to implement. They range from ideas for starting out, things to augment your efforts with, writing ideas, next steps, and metrics. You’re welcome to share this with others. Please link back to [chrisbrogan.com] and especially this post if you use it."
50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.comPR 2.0: The Essential Guide to Social Media - A Free eBook: "The Essential Guide to Social Media is a 'quick start' overview of how to listen and participate in social media and new media marketing. "
PR 2.0: The Essential Guide to Social Media - A Free eBook
Another Second Life presence:
IBM is ramping up its presence in virtual worlds, assigning staff from its Australian and Asian offices to help man its Business Centre in the 3D online world of Second Life.Opened in May, the customer service centre is intended to be a place where IBM's clients, potential clients and partners can, browse the offerings, seek technical guidance or meet IBM representatives.
With the addition of staff from IBM's Australian and Asian offices, the centre now has a global reach and is manned around the clock, five days a week.
IBM insists this is no gimmick. It claims that some 10,000 visitors have teleported in to the Business Centre since it opened its doors.
IBM expands virtual world presence - BizTech - Technology - smh.com.au
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STAFF in the Department of Prime Minister and Cabinet have been editing Wikipedia to remove details that might be damaging to the Government.
A new website, WikiScanner - which traces the digital fingerprints of those who make changes to entries in the online encyclopedia - points to the department as the source of 126 edits on subjects ranging from the children overboard affair to the Treasurer, Peter Costello. PM's staff edited Wikipedia
Technorati Tags: Wikipedia australian government
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A worthy read for bloggers in the corporate and organisational sphere:
One of the strengths of social media is that it attracts enthusiastic and influential community members into publicly accessible & searchable networks. Within these networks, people share thoughts and observations and engage in conversations, sometimes directly coinciding with a particular need for a product (like a discussion where someone mentions difficulty in finding a good Internet access provider in the area, for example). Other times, the conversation may relate more to practical issues that identify a person or group as part of a certain target market or segment (for example, an active blogging community discussing farming conditions in a region, or broader farming related topics). These conversations not only provide insight into the community at large, but also provide an opportunity to research, target, and positively engage with an audience.
Read on One Way to Explain a Corporate Social Media Strategy.
What is the best way for a company to handle a bad Consumer Generated Media thread and how can you avoid this from happening in the first place? A senior marketing executive recently asked me this question during a panel discussion at the Frost and Sullivan Sales and Marketing conference in Alexandra, Virgina. The best way to handle a bad consumer generated media thread is to first be prepared to act quickly. If a response is warranted, be transparent, and address the person from a sincerely helpful and curious point of view.
Full test here
Negative Blog Comments: How to prepare for and handle a bad Consumer Generated Media Thread
Some good stats in the full article on the growth of social media uptake
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year.
Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude. Social Networking Goes Global.
If you've ever read a blog, joined an online discussion group or uploaded a photo to Flickr, you've engaged in social media. Social media websites encourage users to share, change or otherwise participate in the site's content. Opinions, comments and dissection of news are encouraged, giving greater insight into what consumers and influencers are thinking. Public Relations 2.0 - Entrepreneur.com - MSNBC.com.
