Markets are Relationships

Podcasting Goes Mainstream - eMarketer

Podcasting Goes Mainstream - eMarketer: "Podcasting was born of the collision between social media and the iPod. Or, as Wired described it in a March 2005 article, ‘the bastard offspring of the blog and the Apple MP3 player.’ Back then podcasting was the domain of a few tech aficionados who saw it as a cheap and easy outlet to broadcast their views. All they needed was a microphone, some off-the-shelf software, and an installed base of iPod owners and Web surfers. But things have changed."

More people listen to Podcasts on PCs than iPods

iTWire - More people listen to Podcasts on PCs than iPods: "A new survey from Radio Joint Audience Research (RAJAR) reveals that 79 percent of people listen to Podcasts on desktop or laptop computers, compared to just 66 percent who use an iPod or other MP3 player. It seems that the average Podcast user subscribes to 3.6 Podcasts, spends an hour every week listening to them, and prefers comedy and music to all other genres. Interestingly, 53 percent of those asked would not mind advertising in their Podcasts as long as they didn't have to pay for the privilege."

(Via .)

iTWire - More people listen to Podcasts on PCs than iPods

Realizing Podcasting’s Potential - The Market Beyond the Pod

Realizing Podcasting’s Potential - The Market Beyond the Pod: "Podcasting 1.0 has been the age of iTunes and iPods. The original software clients that were built in late 2004 and early 2005 were designed to automatically download media files and put them into your iTunes music folder. By labeling the files as podcasts, they automatically went into a folder on iTunes for podcasts and from there the files were automatically synchronized with your iPod"

(Via MAR Blog stuff.)

Realizing Podcasting’s Potential - The Market Beyond the Pod

Podcasting for Profit

Podcasting for Profit

A podcast is a collection of digital media distributed over the Internet using syndication feeds for playback on portable media players (such as iPods) and personal computers. Believe it or not, you can make a successful internet business out of podcasting. In order to do so, your podcast has to be innovative and informative in order to rise above the competition. You may also be able to get sponsorship for your podcast.

One of the newest forms of internet business is podcasting. Podcasting for profit involves making and distributing podcasts in order to generate revenue. Podcast profits can be made through actually selling the podcast, but they are more likely to be generated through donations, sponsorship and networking.

Social Networking Goes Global

Some good stats in the full article on the growth of social media uptake

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year.

Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude. Social Networking Goes Global.

Web 2.0 and You: Social Media Explained

Chances are you’ve heard the terms “web 2.0?, user-generated content, and social media networks being thrown around before, and you probably have a decent idea of what they mean (if not, check out my dictionary of blog related terms). However, you may not be sure how to use the social media networks for your business - to blogcast your brand, because the blog is the center of it all. Web 2.0 and You: Social Media Explained.

Tags: social+media+explained

Social networking shows explosive growth in Australia

This is good:

New research shows that the use of social media such as YouTube in Australia is soaring pushing Australians onto international sites at the expense of local destinations. iTWire - Social networking shows explosive growth in Australia:

Technorati Tags: australia, Social Networks, Web 2.0

Social Media

Social media are “Web 2.0” tools and services such as blogs, wikis, online forums, online user review sites, podcasts, RSS feeds and social networking web sites, such as MySpace, Facebook, MyBlogLog, de.licio.us, Digg and even the virtual world of Second Life, that people use to share opinions, insights, experiences and perspectives with each other. Increasingly, social media tools are used by marketers to place and spread their marketing messages, and to generate beaucoup traffic. The better you understand the inner workings of these services and communities, the better you can take advantage of them.

Yahoo! Publisher Network » Blog Archive » Clicking into Social Media.

Tags: Social+Media

Second edition of social media paper by Trevor Cook and Lee Hopkins released

I highly recommend anyone interested in Social Media and Web 2.0 to download this great paper by two of Australia’s best know bloggers and Communications experts, Trevor Cook and Lee Hopkins. This is a great introduction to the whole area.

It includes lots of new stuff on second life, wikis, twitter, facebook and more. As usual its free and feedback is greatly appreciated. If you like it, circulate it far and wide. Share the enthusiasm! Download .pdf, 1.8mb

Second edition of social media paper released 
     

Tags: Social+media+Trevor+Cook++Lee+Hopkins

Podcast Listeners Still Like Radio - eMarketer

A update on podcast listener audience predictions going forward:

Podcast Listeners Still Like Radio - eMarketer:
Nearly 20 million US consumers will download and listen to podcasts at least once a week by 2010, according to interviews with Bridge Ratings' “Podcast Panel.”

Technorati Tags: Business, Podcast, Web 2.0