Social Networks Growing World Wide: "
The use of social networks is certainly a worldwide phenomena according to eMarketer and comScore. According to comScore Media Metrix, in Europe, 75% of Internet users ages 15 and older visited a social network site in December 2008, up from 61% one year earlier.
More than 210 million people in Europe visited a social network site during the month.
Media given flick as consumers click with internet: "More Australians are trusting the internet with their money, a new study has found. A report by the Australian Communications and Media Authority found that more people were using the Net to buy pro..."
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Tech-savvy governments to embrace Web 2.0 | CNET News.com
New research has indicated that tech-savvy government departments will begin to adopt Web 2.0 applications this year.
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A worthy read for bloggers in the corporate and organisational sphere:
One of the strengths of social media is that it attracts enthusiastic and influential community members into publicly accessible & searchable networks. Within these networks, people share thoughts and observations and engage in conversations, sometimes directly coinciding with a particular need for a product (like a discussion where someone mentions difficulty in finding a good Internet access provider in the area, for example). Other times, the conversation may relate more to practical issues that identify a person or group as part of a certain target market or segment (for example, an active blogging community discussing farming conditions in a region, or broader farming related topics). These conversations not only provide insight into the community at large, but also provide an opportunity to research, target, and positively engage with an audience.
Read on One Way to Explain a Corporate Social Media Strategy.
Some good stats in the full article on the growth of social media uptake
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year.
Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude. Social Networking Goes Global.
Chances are you’ve heard the terms “web 2.0?, user-generated content, and social media networks being thrown around before, and you probably have a decent idea of what they mean (if not, check out my dictionary of blog related terms). However, you may not be sure how to use the social media networks for your business - to blogcast your brand, because the blog is the center of it all. Web 2.0 and You: Social Media Explained.
Interesting video interview from Ross Dawson on user generated content As part of the lead-up to the Future of Media Summit 2007,:
Thoughts on user generated content meets mainstream media: Scott-Breadley Pearce, CNET
Ross Dawson did a video interview with Scott-Bradley Pearce, who is Strategic Adviser Content Syndication and Multimedia, CNET Networks Australia. Scott-Bradley will be speaking at the Summit on the User Generated Content Meets Mainstream Media panel, on the Sydney side of the event.
New research shows that the use of social media such as YouTube in Australia is soaring pushing Australians onto international sites at the expense of local destinations. The findings were released this week at a press briefing held by Future Exploration Network and Nielsen/NetRatings, in the lead-up to the Future of Media Summit 2007 being staged in Sydney on 18 July.
Full Story: iTWire - Social networking shows explosive growth in Australia.
A piece from the SMH on bloggers and truth
More people are tuning into what bloggers have to say, but should we trust them? Truth first casualty of the internet? - web - Technology - smh.com.au.
