« February 2008 | Main | April 2008 »
Nice opinion piece on Web 2.0 and business
Are You Taking Advantage of Web 2.0? - New York Times
At a conference for the public-relations industry a couple weeks ago, I was asked to speak about Web 2.0—those interactive Web sites where we, the public, supply the material (Facebook, MySpace, Craigslist, eBay, YouTube, Flickr, TripAdvisor, and so on, not to mention blogs, podcasts and amateur video).
: The Role of the Brand in Social Media Marketing
Many brands are wary of exposing themselves on social media sites, but as anyone who's been involved in social media for more than five minutes knows, they're too late. Their brands are already exposed, and the community is talking about them, whether they choose to get involved or not. Rather than trying to avoid the conversation, brand marketers need to create a strategy to engage online influencers and social media users who have the power to make or break their brand.Here are seven social marketing tactics to help your brand "get social" and join the conversation:
The Process of Starting a Corporate Blog : Business Blog Consulting
There are three phases to the corporate blog process. 1) Investigate, 2) Create, 3) Activate. This post deals only with the investgate phase, which follows these steps:
Why aren't more companies blogging by now?
In May 2005, Business Week issued a bold cover story; Blogs will change your business. Almost Two years later Gartner is predicting that blogging will reach its apex in 2007. This prediction is misleading if you’re trying to gauge the adoption rate of corporate blogs. I think that a distinction should be made between random individual blogs and company blogs. Considering the fact that only a tiny fraction of companies are blogging now, the only logical conclusion is that the rate of corporate blogging will exponentially increase as workforce familiarity and the competitive nature of the market ensue.
10 Essential Questions to Ask Your Target Market
Here are the questions you can ask in your informational interview or survey. Some of these questions may not apply to your target market, depending on whether you're a business-to-business company or a business-to-consumer company:
A podcast is a collection of digital media distributed over the Internet using syndication feeds for playback on portable media players (such as iPods) and personal computers. Believe it or not, you can make a successful internet business out of podcasting. In order to do so, your podcast has to be innovative and informative in order to rise above the competition. You may also be able to get sponsorship for your podcast.One of the newest forms of internet business is podcasting. Podcasting for profit involves making and distributing podcasts in order to generate revenue. Podcast profits can be made through actually selling the podcast, but they are more likely to be generated through donations, sponsorship and networking.
The arguments continue to rage over the ambiguities in the RSS specifications. But the fact is: RSS is here to stay, and the current defined RSS 2.0 specification is likely going to be as good as it is going to get. Attempts have been made to create "best practice" documents and specification clarifications. We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.
How Do I Get My Business on The Internet?
This is one of the most frequently asked questions by small business owners. They are feeling the pressure from their customers and competitors, yet for many business people it is a daunting task, as they don't understand the whole process.
» Measuring ROI on Social Media Campaigns - Social Media Optimization
The one thing that stands out ...... is that most businesses as this point in time do not know how to measure the effectiveness of their social media efforts. Asked about social media return on investment (ROI), 35% reported positive ROI and 41% said that ROI was “unknown.”
17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners
Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cellphones and the web.It has a social element as well, as it allows users to befriend and monitor each other’s messages or updates. So what you have here is a publishing tool that can be either public and private.
