Web 2.0 shows promise for reaching SMB users

Web 2.0 shows promise for reaching SMB users :: BtoB Magazine

Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information.

The study was based on an online survey in August of 338 business executives at companies with fewer than 500 employees. It examined which online tools SMBs use, how they use them to receive business information and the implications for marketers using Web 2.0 tools to reach SMBs.

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